How to start your Google AdWords campaign

The most commonly used search engine on the Internet is definitely Google. Counting over 2 billion searches per day, your customers are more than sure googling something for which you want to show up. So, in addition to your SEO efforts, you should utilise the power of paid search in order to drive more traffic to your website and turn “googlers” into actual customers. You should not get intimidated by Google AdWords interface. Setting up a Google AdWords campaign is simple even if you are using the program for the very first time. While there are many options that make for better campaigns, as long as you collaborate with marketing consultants you have nothing to fear. In order to get started with your campaign, this is what you have to do.

Campaign settings

Your mission starts with understanding the structure and the terminology that Google AdWords uses while creating a campaign. Since this is going to be your first campaign, you should use the standard route. The first thing you will be required to do is select your campaign type and give your campaign a name. The next thing you need to do is choose the geographic location where you would like the ads to show. You have to decide on a small or large geographic area. You can choose whole countries or provinces. Equally important is selecting your bid strategy and setting your daily budget. Make sure to change the “Bid strategy” to the option that lets you manually set your bids for clicks because it will give you greater control and a better level of understanding. For now, it is better to ignore the “Ad Extensions”.

Create your keyword list

Before publishing your first ad, you should be armed with a killer keyword list to help you orient your efforts. Try to think about the keywords that your customers will most likely be using. Which is their biggest pain posts? For instance, if your company sells solar powered tractors, but when referring to your products customers tend to say “eco-friendly tractors”, your customers will never see the add if you start with “solar powered tractors”. The key to your success is understanding the difference between general and specific keywords. If your company is specialised in only one area, then you should use long-tail keywords that are specific to the need. If you use general terms, then you will get traffic from searchers who are looking for all kinds of goods. Alas, you can serve only one market. Your keyword selection should be based mainly on geography given that your business operates in a certain area.

Write your ad

When writing an ad you should keep the customer in mind. More precisely, it is your task to make sure that the ad attracts the interest of the audience and raises customer interest. What you should do is convince customers that they desire your product and lead them towards an action. However, you should never mislead your customers. The ads have to be 100% accurate and they should be relevant for the page.

Last but not least, it is a good idea to double check the keywords and the ads to be sure that they are the best possible ones.


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